Avid tiger hugger and web pro.
I'm also a ...
Everybody wins when it's fast!
I led Dell.com in an effort to speed up it's ecommerce experience. We wanted to measure how impactful that speed would be. So we duplicated, in every way, an existing page: except we made it fast.
We were able to increase page load speed by 10x This increased converstion almost immediately by more than 30%
We then converted each additional page in the purchase path with even greater conversion increases.
I co-wrote this book. Mom is very proud!
I can’t help it, slow is the enemy. I brought together lessons learned working with some great teams at some of the most visited sites on the web and wrote them down in a book for Apress called “Pro HTML5 Performance” with my co-author Jay Bryant who had a master’s in English. I wrote the code and he wrote the book explaining the code, it was a good deal.
I've worn many hats over my career (besides the fedora)
I started out as graphic artist working in print for many years. I loved the creative process and was lucky enough to start my own business.
Then the web happened and I wanted in. However the creative control I had in the print medium was not to be had in HTML. This was before CSS.
So I started a long journey to get that control back in the web medium. The browsers and I have had some disagreements over the years, but that's mostly passed these days.
So 20 years later, I've had the pleasure to work with some of the biggest and smallest companies, as well as getting to write a book for Apress on HTML5 Performance. I've been very lucky.
I love this stuff so much, I often do it at night and on the weekends. So please contact me if you have a challenging problem, or a good cause.